Lead the way

As a Leader of The Way, you’ll become part of an unstoppable force for change. Donors like you power our local work, ensuring we can make important social issues #UNIGNORABLE.

Leaders of the Way donors raise between 30-35% of the Thunder Bay campaign total every year. Please consider a Leaders contribution of $1,200 or more as an individual gift or coupled with your spouse/ partner.

In addition to great tax incentives, we offer benefits to match your level of giving including recognition in our Leadership Honour Roll, inclusion in our brochures, on our website and exclusive invitations to Leaders of The Way events.

Local Results

We are Thunder Bay’s community builders. The United Way of Thunder Bay exists locally to serve our most vulnerable and create a more inclusive community. By listening, collaborating and connecting at all community levels, we know where needs exist and resources are scarce. The United Way of Thunder Bay has focused its current campaign efforts on making poverty #unignorable. Together, we can make it easier for people to get the services they need, when and where they need them.

Show Your Local Love

Leaders of The Way is a movement of people who want to ensure that everyone in Thunder Bay has the opportunity to reach their full potential.

Your generosity and gift helps to tackle social issues that are preventing too many individuals and families from getting ahead.

Leaders of the Way Brochure

Leaders of the Way are recognized in the United Way of Thunder Bay 2019 Honour Roll

To view the members of our Leaders of the Way Committee, click here.

If you would like more information on how to become a Leader of the Way, contact Carole Williams at cwilliams@uwaytbay.ca or 807-626-1756.


Growing up in a small town, my father taught me how to work and I helped him on a regular basis. To this day, I enjoy working with my hands and realize how lucky I am. If my donation to United Way of Thunder Bay allows youngsters to develop new skills and become healthy adults that would be great.
– Roger Quirion, Leader since 2012

Leaders Level Contribution
Philanthropists’ Circle $20,000+
Platinum $10,000 to $19,999
Gold $5,000 to $9,999
Silver $2,500 to $4,999
Bronze $1,200 to $2,499

A gift to United Way may entitle you to a charitable contribution deduction against your income tax.
Donation Tax Savings – Ontario Resident, Income Under $220,000

Actual Donation Amount Total Tax Savings Actual Cost to Donor After Tax
$1,200 $432 $768
$2,500 $954 $1,546
$5,000 $1,958 $3,042
$10,000 $3,966 $6,034

*Actual results may vary from this chart due to different tax situations and deductions. This information is sourced from Grant Thornton LLP.

Here’s how your local love helps us tackle #UNIGNORABLE issues:



Funds outings for approximately 50 children living in poverty.



Provides 120 meals for 4 weeks through a local Community Kitchen.



Provides 10 individuals with quick access to counselling at their time of need.