Leaders of the Way

Lead the Way

Leaders of the Way are an unstoppable force for change. Donors like you power our local work of tackling the urgent issues of poverty, ensuring that essential food, clothing, housing and other services are available for people, children, families, and seniors.

Leaders of the Way donors raise between 30-35% of the United Way of Thunder Bay campaign total every year. 

It is through connecting people and passions that we are able to make our community a better place. 

Leaders of the Way Brochure

If you would like more information on how to become a Leader of the Way, contact Carol Williams at cwilliams@uwaytbay.ca or 807-626-1756.

Please consider making a difference all year long by making a monthly donation.

2022 Leaders Event

Thanks to the J Armand Bombardier Foundation

New Leader donations allocated to the United Way of Thunder Bay will be matched dollar for dollar until December 31st, 2023.

Current Leaders who are able to increase their generous contribution to the United Way of Thunder Bay will also receive a match on the increased amount.  


Recognition is provided to Leaders who make a generous contribution of $1200 or more, allocated to the United Way of Thunder Bay. This contribution can be made as an individual or in partnership with your spouse / partner.