To improve lives and build community by engaging individuals and mobilizing collective action.


A community where everyone has the opportunity to reach their full potential. 


  • Demonstrate trust, integrity, transparency, inclusivity, and respect
  • Energize and inspire volunteerism and volunteer leadership
  • Endorse innovation, partnerships, and collective action
  • Provide non-partisan leadership
  • Embrace diversity

Strategic Plan 

The United Way of Thunder Bay Board of Directors and Staff have set our Strategic direction for the next 5 years (2016-2021). The diagram below illustrates our priority areas and goals.

strategic plan graphic

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